Spotlight on International: Eurasia & French Speaking Africa
Welcome to the third video in a series from the International Commercial Team. This video features updates on these two regions from in-store, eCommerce, and social media platforms.
Our agile International Commercial team works directly with distributors and retail channel partners. They support partners with everything from product orders to in-store merchandising and digital marketing campaigns. The complexity of this operation has the team navigating through different cultures, time zones, seasons and consumer behaviours. This is certainly not a case of "one size fits all".
This complexity has determined the information delivered to you throughout 2022. The International team will publish several video updates throughout the year, focusing on a specific region(s) with each video.
For more videos and the series and other articles
- Video 1: Spotlight on International: APAC Region
- Video 2: Spotlight on International: LATAM Region
- Town Hall Meeting with guest Jake Kersey
- International Team Snapshot. A Pivot-to-Digital plus LQX Push
thank you International team for keeping us updated on your progress
such a clear and engaging way to share the cultural colorfulness of our international business – thank you Jake and team!