Spotlight on International: LATAM Region
Our agile International Commercial team works directly with distributors and retail channel partners, supporting them with everything from product orders to in-store merchandising and digital marketing campaigns. The complexity of this operation has the team navigating through different cultures, time zones, seasons and consumer behaviours. This is certainly not a case of “one size fits all”.
This complexity has determined the information delivered to you throughout 2022. The International team will publish bi-monthly updates that focus on a specific region.
Welcome to the second video in their series which is a spotlight on the Latin Amercia Region, or LATAM. This video features updates on in-store, eCommerce and social platforms across the LATAM region.
If you missed the first in the series for 2022, a spotlight on the Asia Pacific Region APAC, then click here
Watch the video below for
If you are curious to find out more on International, then read these past articles;
Super update! Short, engaging and full of useful stats/facts/info. Well done!
Nice one LatAm team 🙂
Great work team international! Such a good mix of new listings, activations and social engagement. It is a great update and video and it really gives me an idea of how our brands are developing in this part of the world. Well done to anyone involved.