Spotlight on International: Middle East
Welcome to the fifth video in a series from the International Commercial Team. This video features updates on the Middle East region from in-store, eCommerce, and social media platforms.
Our agile International Commercial team works directly with distributors and retail channel partners. They support partners with everything from product orders to in-store merchandising and digital marketing campaigns. The complexity of this operation has the team navigating through different cultures, time zones, seasons and consumer behaviours. This is certainly not a case of "one size fits all".
This complexity has determined the information delivered to you throughout 2022 and now into 2023. The International team will publish several video updates throughout the year, focusing on a specific region(s) with each video.
For more videos and the series and other articles
- Video 1: Spotlight on International: APAC Region
- Video 2: Spotlight on International: LATAM Region
- Video 3: Spotlight on International: Eurasia & French Speaking Africa
- The International Team - Recap Video for 2022
- Town Hall Meeting with guest Jake Kersey
- International Team Snapshot. A Pivot-to-Digital plus LQX Push
Great video again Damien, many thanks for continuing to shine a light on all the great work the team does with our partners around the world. Well done and keep it up!