Want to See What a Unified Mainland Europe Marketing Team Looks and Acts Like?

September 7, 2023 | |
Views: 156
| 6 comments

On 1st April 2023, Southern and Northern Europe marketing team merged to create one unified "Mainland Europe Team".

With more than 10 countries involved, the Mainland Europe team rolled out a successful 360 Watercolour campaign including targeted digital activations, in-store and online promotions as well as artists workshops (and much more).

Key sales results of the campaign are:

Click on the video below to view the incredible results.

Video created and produced by the Mainland Europe Marketing team with special thanks to Lily Pislar

Comments

  1. Thanks for sharing, interesting to find out more on the campaigns. I’m really intrigued by the 64% sales growth on the 6 Hero colour range. Is this year on year sales growth or pinpointing pre-post campaign points? Does this demonstrate an exceptional campaign strategy other ranges can tap into, how repeatable would this be across other products?

    • Hi Benjamin, results highlighted are Jan to July 2023 vs 2022 (sales in). This is a combination of instore POS push on hero colours, promotional box but also digital efforts (mirco sites activation, paid ads, influencers and contest with a push again on hero colours) and finally artist engagement push (association, events – samples pushed on hero colours). Definitely the teams are happy about the results and we will be continue this into 2024. With objective to roll out the synergy across all mainland Europe and see how we can apply learnings to another category. Hope it answers to your questions

  5. Just back from holiday and catching up on Intranet reads and I have to say this is a highlight!!! Well done to the European marketing team – BIG high five to you all…. fabulous campaign, great results and wonderful to see what can be achieved when we act as one. Can’t wait for the next instalment 😊