Shopper Marketing Round Up 4/4
The Winsor & Newton in store guidelines are now available on the Bank. The purpose of these creative guidelines is to ensure consistency when applied in-store across our global estate.
The development of our in-store solutions is based on our guiding principles to attract, engage and convert shoppers.
These guidelines include design principles that work across planograms for 2, 3, 4, 5, and 9 columns. Planograms that need adaptation from these should be developed alongside the planogram principles to understand range rationalisation.
WE HAVE ACHIEVED
• Retail Excellence: Attract, Engage & Convert
• Driven SKU performance through range assortment management
• Attract: Clear branding and category navigation, inspirational “product in-use shots”
• Engage: Product descriptions, “use with” recommendations and link purchasing
• Convert: Find products and price with ease to enable conversion
THE ASSETS WE NOW HAVE
• Comprehensive retail guidelines
• Merchandising guidelines across a breadth of planogram assortments
• Guidelines for planogram adaptation for specific customer or market needs
• Printed shopper communication packages
CAN’T WAIT TO SEE IT IN STORE?
Implementations can already be seen in the UK, in stores such as The Range.
A big thank you to all those involved in making this happen!
The Shopper Marketing Team.
