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After a great start to the 2020 Oil campaign, we unfortunately had to postpone the remainder of this campaign due to the unknowns of Covid-19 on our retailers and production. Fast forward 12 months, and we are about to re-launch the campaign, starting 9th March 2021.
The objectives of this campaign are to:
- Build awareness of our quality, innovation, and expertise,
- Demystify the complexity of the Oil category,
- Attract new customers to the brand,
- Create a 360-brand experience across our digital channels which engages with artists and the creative community.
You can discover, Brooklyn-based artist Jenny Morgan in Winsor & Newton’s London studio when she was here on her residency or see the first in the series of materials matters articles, which give an honest appraisal of the different oil rages and how they are used by a variety of different artists.
Also, if you haven’t already, please check out Masterclass, learning tools for artists with 100+ educational videos all available on the Winsor&Newton website
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