Visual Impairment packaging

The What

Hello all,

Yesterday I bumped into a YouTube video that I think it could be an inspiration for our brands
A girl with visual impairment explained how she could use makeup thanks to the type of packaging and how easy or hard is for her this process depending on the packaging.
I think there might be some ideas that could be relevant make our brand more inclusive for those who cannot see well.

The Why

Making few changes on the packaging could open new possibilities for those who cannot see and make the brand more inclusive.

The How

Taking ideas from the youtube video itself could help the product designing team to develop smaller changes that might create bigger impacts on those who cannot see.