International Team Snapshot. A Pivot-to-Digital plus LQX Push.
Download PDFEmbracing digital democratisation and new ways of working are certainly reaping the rewards for the International team. Success is also evident through a targeted “Liquitex push”.
The International team’s “pivot-to-digital” has also been supported by new Colart family members, Damien Tergella managing digital activation, Amélie Guerin interning within trade marketing and a freelance resource, James Azzouzi responsible for Paid Social. There is increased focus on specialisation, ensuring the team’s combined contributions make a significant impact.
Adding structure and utilising new platforms to gain meaningful insight is already starting to show their benefits. The results? Dedicated and focused digital time with our customers plus access to more informed data through platforms that measure true success.
Watch the video to see just how successful…
Utilising digital channels is also pivotal to the team’s second strategic focus, the “Liquitex push”. Sales have grown globally. So far (end of August), International has £2m in sales for Liquitex, which is +54% Vs last year. The leaders, in particular, are Australia and New Zealand, within the APAC region with new listings and continued growth in key retailer, Spotlight.
LATAM has experienced continued growth through listings in DIY chain Homecenter based in Columbia, plus increased online sales of LQX Basics in Brazil and the Dominican Republic.
The Nordics have seen a substantial increase in the sale of LQX Basics in Denmark.
Campaign activations are, of course, always a crucial part of increasing sales and here are some examples:
Jarir loyalty programme with Liquitex Basics including banner advertising, email marketing, shopping guides and social media posts
- Social media activation in Chile
- Liquitex sponsor of an event for illustrators, the Colombia Bacanika Festival.
- Sales staff trained at Homecenter
- Amazon brand page optimisation in Mexico
What’s next?
Our local partners digital teams will be further trained in paid advertising and optimisation over a six-month training programme.
Interested in knowing more about the International team activities?
Click here to view a more detailed presentation of campaigns and activations.
OR
Connect with anyone in the International team, including Mathilde Monnerie, Mark Coulson, Juan Prada, Andy Glinos, Stephane Lafontan, Tommy Dahl, Amélie Guerin and Damien Tergella.
Nice work team!