After the successful residency project at Macro, the contemporary art museum in Rome, the collaboration between Colart Italia and InsideArt continues this year.
InsideArt is a media communication group specializing in contemporary culture and art.
Special initiatives will be activated along the year to celebrate Lefranc Bourgeois 300 years anniversary, including articulate storytelling about the Brand.
Activities:
6 pages article in InsideArt paper magazine (Readership target: 25-54 years, circulation: +30.000) …that soon will also be online.
– The article includes an interview of Thierry Collot + focus on oil medium story + full 4th cover page ad.
– The paper magazine has been sent to 5000 subscribers.
– Available in May in bookshops and art spaces.
Check here to read the article about Lefranc Bourgeois.
Check here to see InsideArt magazine pdf.


Lefranc Bourgeois 300 years Story Telling on InsideArt Facebook page
– Teasing post on Lefranc Bourgeois focuses in May InsideArt magazine.
– 336,232 people follow InsideArt Facebook page.

Lefranc Bourgeois 300 years Ad banner on InsideArt website
– Online from February until July 2020.
– With a link to Lefranc Bourgeois website.

And what next…? A special Atelier project in Rome to celebrate with artists in October.
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