reeves Townhall Takeover 3rd July

The Townhall Takeover on 3rd July, during which key stakeholders from the brand and commercial teams came together at the London Hub to update on exciting developments.

Brand Director Sally Marshall hosted the townhall, leading an engaging discussion with Palakshi Naha, Reeves Brand Manager; Dan Surgue, Channel Director; Carys Ball, UK National Account Manager; Corina Satore, Trade Marketing Manager; and Anthony Taylor, UK General Manager

The team explained how we are launching with 51 SKUs and how the reeves brand is full of personality, colour and emotion.  The new reeves enters the market at an opportune time when the recreational consumer base is not only growing but also looking to try something new that is easy to use and easy to enjoy.

Finally, Gail Pasquier, CCO expressed her support of this launch and how important the "step by step"/test and learn is so important for the extension of this launch.

Sally concluded the town hall by expressing gratitude to everyone involved in the project stressing the importance of this launch for the low skill level recreational consumer, the reeves products offer good quality for a good price.

If you missed the live session watch the recording below with accompanying transcripts in English, French and Chinese.