Town Hall Meeting for Friday 16th September 2022
This town hall meeting fuses the concepts of “colourful, quirky and fun” alongside togetherness and being united with other people. Live from Elephant Space in White City, London, Dennis hosted our scheduled town hall meeting with guests from the Snazaroo global brand team including Sally Marshall, Brand Director and Laura Bruder, Product Manager.
Getting straight to the point, Dennis reinforced that we face challenging times with the need to respond to inflationary cost increases and reduced product demand. Further, after last week’s monthly performance review (MPR) he states that it is likely we will lose money this year. He goes on to explain the reasons. Starting with North America, we face high inventory levels at Michel’s, Amazon, and other big retailers. This is coupled with overall low consumer confidence and demand. The overall category is suffering a 20% downward trend in sales. Southern Europe is experiencing a reduction in footfall, in particular with our bigger customers in our mass market.
Watch the video to get the full picture and understand what Colart and the GLT are doing to respond to this current situation.
Covid Has Not Gone Away
Whilst European and North American nations relax prior Covid restrictions, Dennis reminds us that China presents a very different climate. Right now, over 50 cities are in lockdown and most of our people are required to complete three PCR tests a week. This significantly impacts overall performance and means we will “not live up to our latest forecast”.
Togetherness
Dennis states, “ I would like to link the topic of the war to a bit of a theme for this town hall and that is togetherness. We all follow the news to see how the Ukrainian people under the leadership of Zelensky, can stick together and to really defend their country with power, with passion, with a plan, with a strategy with the support of so many Western countries. It is just amazing to see. This doesn't mean the war is over. This doesn't mean the bloody things that you see in the news is anything nice to watch and to endure. But it does tell you what it means when people stick together and fight for a common goal”.
Moments of Inspiration
Johan Cruyff: Always on the Attack. Book by Auke Kok
In Dennis’s word’s Johan Cruyff is one of the best footballers ever. The book is about a concept; “total football.” Dennis says “total football is all about, guess what? …. togetherness. Defenders need to be able to attack and offensive players need to be able to defend. There must be a concept that makes sure that every player is complementary to each other and there is a concept that in the end has proven to lead to big, big, big wins”.
For more information on this book, please click the link here.
We are sharing Snazaroo's new positioning statement, featuring "Mia" who represents who the Snazaroo focus target market is ... "through the eyes of a child". In the words of Brand Director, Sally Marshall she is "this lovely, beautiful smiley, cheeky girl who is curious and adventurous. Who absolutely loves colours and animation. And, even scarier, she knows YouTube and TikTok much better than we do".
Find out more about Mia and Snazaroo's revitisilised brand vision by watching the video below.
Click on the button below to view the PowerPoint that accompanying the Snazaroo presentation.
Transcripts
Choose and click to view an accompanying transciript for this video.
Snazaroo Has A "Call To Action"
This is your chance for you and your children to get involved in helping shape the future of Snazaroo. Sally makes three requests which are featured in the image below.
