Town Hall Meeting for Friday 9th December 2022

Explore, Play, Create. was the theme for this town hall meeting as we took you "live" to the UK's largest art store, GreatArt, in Shoreditch, London. 

Our Guest host, Head of Retail Experience Amelia Macdonald from the Shopper Marketing team, demonstrated the Winsor & Newton Graphic Art Pop-Up alongside guests Emma Mills, National Account Manager Stephanie Nebbia, Global TFAC Manager and artist partner Andrew Carter. 

The Pop-Up concept stemmed from conversations with shoppers and from trends through insights that told us that, more and more, our consumers need to emotionally engage with our brands. The result delivers an engagement toolkit that can repeatedly pop up at events or in-store. And, therefore Pop-Down as the same equipment is used each time.

The success of this initiative was seen earlier this year, with the concept being shortlisted and then runner-up in the Creative Retail Awards. Colart sat side-by-side with Chanel No. 5, Heineken and Heathrow Airport. Missed that piece of news? Then read the article by clicking here.  

Watch the recording of this town hall meeting by clicking below.

The following are transcripts from the recording of this session. View the transcript in your chosen language by selecting and clicking on the button.

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